We are the Premier Inclusion Supplier and we pride ourselves in “Making your food look and taste better.”


Cereal Ingredients, Inc. is a privately held, employee-owned specialty ingredients manufacturer that was established in 1990 by Robert Hatch to research, develop and market unique, new food ingredients. The Company holds multiple worldwide product and process patents.

Cereal Ingredients, Inc. in Leavenworth, Kansas.

After 14 years in Kansas City, the Company completed a new building in March 2005, located in Leavenworth, Kansas. In referring to the plant Hatch says, “This facility now houses 6 production lines and allows us to respond to our customers’ needs quickly and efficiently. The latest expansion added nearly 68,000 square feet of additional warehousing, the Leavenworth facility is home to our corporate headquarters, R&D, and sales functions.”

The Company produces food particulates that add flavor, texture and color to baked goods, cereals, and numerous food applications, as well as pre-blended mixes to create added flavor and swirl effects in bread products. Flav-R-Bites®, the particles are specially formulated for specific client needs, are offered in a variety of sizes, flavors and textures, and are produced using CII’s patented product and process technology. In addition to baked goods and cereals, other food applications include ice cream, nutritional foods, pet treats, confection, streusel and other crunches and toppings.

CII’s newest product lines, Nutri-Bites® and Nutri-Crisps®, are produced in a second Leavenworth facility which came on-line in June 2008. Direct expanded products consist of special nutritional qualities protein, fiber, pulse grains and minerals. Most Nutri-Bites are used in high nutrition food bars, granola and snacks.

According to Vice President-National Sales Manager, Scott Cowger, “Unlike most fat-based or sugar-based particles, our Flav-R-Bites and Nutri-Crisps stand up to heat, moisture, are shelf stable and after all they make your products look and taste better!”

CII products are available in GMO, Non-GMO, gluten-free, and organic formulations. The products are all certified for food purity certified Kosher/Parve and produced under the Islamic certification, Halal. Additionally, CII has achieved an “A” rating from the British Retail Consortium (BRC) Global Standard for Food Safety.